Friday, December 30, 2005

MW2006 BoW Nomination: E-Services: Welcome to Chateau Country! (entire site) [http://www.chateaucountry.org]

Site: Welcome to Chateau Country! (entire site)
URL: http://www.chateaucountry.org
Institution: Chateau Country Partnership / Nemours Mansion & Gardens
Designer[s]: Design: Bright Orange Thread (Hendrik-Jan Francke)
Concept/Content: Susan Matsen Maynard
Category: E-Services
Explanation: Chateau Country is host to four world-class attractions in Delaware and Pennsylvania (Winterthur Museum, Longwood Gardens, Hagley Museum, and Nemours Mansion) that all contribute to the Brandywine Valley's rich cultural legacy. The website speaks to travelers interested in history and affluent lifestyles. ChateauCountry.org serves as an invaluable resource for visitors to the region, playing an exciting and unique role in Delaware's tourism industry. The Chateau Country website promotes a cultural tourism destination that sells a tangible product: a package with a ticket that gets visitors into all four museums. While museum marketing partnerships are not uncommon in the area, there has never been a website devoted to attracting visitors to a destination - a website that essentially allows for 'one-stop shopping' - visitors can pick a hotel based on their budget, learn about the museums they will be visiting, and plan the rest of their trip based on the provided itineraries and "other things to do" information. The website has three essential elements: a package / hotel information page; an itinerary page; and a page offering a substantial history of the area plus its museums and people. So not only is the website educational and able to provide virtual entertainment, it is also a marketing / sales tool for the four museums. The goal of the website is to attract new overnight visitors to the Brandywine Valley, as well as to provide a high-quality package that will ensure repeat visitors to Chateau Country and to Delaware as a whole. The site contains direct links to each hotel and attraction, as well as to area tourism generators: the Greater Wilmington Convention and Visitors Bureau and VisitDelaware.com - and all of these sites contain links back to ChateauCountry.org.

This site should be considered for a Small Museum / Small Budget award. The Chateau Country site was made possible through a matching grant from the State of Delaware Economic Development Office. The entire budget for creating, designing, and maintaing the website was approximately $5,500.


Nominated by:
Susan Matsen Maynard
Marketing Coordinator

Nemours Mansion & Gardens
USA
www:


See the Museums and the Web 2006 Best of the Web site http://www.archimuse.com/mw2006/best/
for the results anytime after March 24, 2006.


All sites are reviewed by the Best of the Web judges. Nominating a
site multiple times does NOT improve its chances of winning an award.


Jennifer Trant and David Bearman, Archives & Museum Informatics
MW2006 Conference Co-Chairs
http://www.archimuse.com/mw2006/

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